rub:1

verb
rub \ ˈrəb \
14th century{ds|i|1|a|}
  • to move along the surface of a body with pressure : grate
  • to fret or chafe with or as if with friction
  • to cause discontent, irritation, or anger

rub (someone) up the wrong way

idiom
rub (someone) up the wrong way \
  • to cause (someone) to be angry or annoyed : to irritate

take something the wrong way

idiom
take something the wrong way \
  • be offended by something —used in a negative context to introduce a statement that could be offensive to say that one does not mean to offend
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